{"id":3655,"date":"2025-07-15T07:06:00","date_gmt":"2025-07-15T10:06:00","guid":{"rendered":"https:\/\/amachains.com\/?p=3655"},"modified":"2026-10-16T22:56:04","modified_gmt":"2026-10-17T01:56:04","slug":"case-ficticio-a-jornada-de-uma-industria-rumo-a-neutralidade-de-carbono","status":"publish","type":"post","link":"https:\/\/amachains.com\/en\/case-ficticio-a-jornada-de-uma-industria-rumo-a-neutralidade-de-carbono\/","title":{"rendered":"Fictional case: an industry's journey towards carbon neutrality\u00a0"},"content":{"rendered":"

In a market that is increasingly demanding in terms of environmental practices, companies across all sectors face the challenge of adapting to a new reality: reducing their emissions and moving towards carbon neutrality<\/strong>In this article, we will tell the fictional story of Ind\u00fastria Atlas, a national company in the metal packaging sector, and its journey to integrate the carbon management<\/strong> \u00e0 sua estrat\u00e9gia empresarial. Ao longo do caminho, veremos como a medi\u00e7\u00e3o com dado real de produ\u00e7\u00e3o, no Orde<\/strong>, orientou cada passo. <\/p>\n\n\n\n

Atlas Industry has been supplying packaging to the food industry for over 30 years. With a large plant and customers across the country, the company has always strived to maintain high quality standards. In 2022, upon noticing growing pressure from its main customers for concrete environmental actions, the board decided to begin the process of decarbonization<\/strong> of the operation, with the goal of achieving carbon neutrality by 2030. <\/p>\n\n\n\n

The first step was to find a solution that would allow them to map and understand the true extent of the company's emissions. That's how Atlas discovered Orde<\/strong>, a plataforma da Amachains que calcula a pegada de carbono de produto com dado real de produ\u00e7\u00e3o, lote a lote. A ferramenta oferecia o que a ind\u00fastria precisava: registro do consumo por lote, c\u00e1lculo por Escopo 1, 2 e 3 segundo o GHG Protocol e rastreabilidade com trilha de auditoria<\/strong>. <\/p>\n\n\n\n

With the support of Amachains' technical team, Atlas began the diagnostic phase<\/strong>, mapping its emissions according to Scopes 1, 2, and 3. This process involved data on energy consumption, fuel use, transportation of inputs, corporate travel, and even the carbon footprint of suppliers. The platform collected this information and organized the data based on recognized methodologies, ensuring accurate and reliable results. <\/p>\n\n\n\n

Initial reports indicated that the company's main sources of emissions were electricity consumption and road transportation in the logistics chain. With this information in hand, Atlas was able to prioritize actions with the greatest potential impact. This was the beginning of mitigation phase<\/strong>. <\/p>\n\n\n\n

A empresa investiu na moderniza\u00e7\u00e3o de equipamentos com maior efici\u00eancia energ\u00e9tica, firmou contrato com fornecedoras de energia de fonte renov\u00e1vel e redesenhou rotas log\u00edsticas. Com a pegada aberta por processo e por recurso, a empresa viu onde cada investimento cortava mais emiss\u00e3o, o que deu seguran\u00e7a \u00e0s decis\u00f5es. <\/p>\n\n\n\n

Ao mesmo tempo, a Atlas adotou medidas internas de engajamento das equipes, promovendo treinamentos e metas relacionadas \u00e0 redu\u00e7\u00e3o de emiss\u00f5es. A plataforma ajudava a monitorar os avan\u00e7os e gerava relat\u00f3rios peri\u00f3dicos com indicadores claros, acess\u00edveis e audit\u00e1veis. <\/p>\n\n\n\n

Mesmo com as melhorias, parte das emiss\u00f5es ainda n\u00e3o podia ser eliminada. Para alcan\u00e7ar a neutralidade, a empresa decidiu compensar essas emiss\u00f5es comprando carbon credits<\/strong> certificados, escolhidos e contratados por conta pr\u00f3pria. O Orde n\u00e3o vende cr\u00e9ditos nem intermedeia compensa\u00e7\u00e3o: o papel dele foi dar o n\u00famero exato do que restava compensar. <\/p>\n\n\n\n

Com as emiss\u00f5es medidas e a compensa\u00e7\u00e3o documentada, a Atlas p\u00f4de comunicar ao mercado sua nova etapa: tornar-se uma carbon neutral industry<\/strong>. The auditable data and reports generated by the platform allowed us to transparently verify the progress made, meeting the criteria of investors, certifiers, and clients. <\/p>\n\n\n\n

Today, two years after the journey began, Atlas is reaping the rewards of its strategy. In addition to the real reduction in emissions and active participation in the carbon market<\/strong>, the company strengthened its brand reputation<\/strong>, attracted new business partners, and began integrating more demanding supply chains. Carbon management ceased to be an isolated project and became a structural part of strategic planning. <\/p>\n\n\n\n

Este case fict\u00edcio mostra que, com tecnologia, dados confi\u00e1veis e orienta\u00e7\u00e3o especializada, \u00e9 poss\u00edvel transformar um desafio complexo em uma oportunidade concreta. A medi\u00e7\u00e3o com dado real foi a base para cada passo da Ind\u00fastria Atlas \u2014 do diagn\u00f3stico \u00e0 neutralidade \u2014, provando que a low carbon economy<\/strong> is already within reach of anyone who decides to start. <\/p>\n\n\n\n

The journey towards sustainability may seem challenging, but with the right tools, it becomes possible, strategic, and, above all, necessary. <\/p>\n\n\n\n

Atualizado em 16 de outubro de 2026: texto revisto para refletir o que o Orde faz hoje; o Orde n\u00e3o vende cr\u00e9ditos nem intermedeia compensa\u00e7\u00e3o.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Em um mercado cada vez mais exigente com pr\u00e1ticas ambientais, empresas de todos os setores enfrentam o desafio de se adaptar a uma nova realidade: reduzir suas emiss\u00f5es e avan\u00e7ar rumo \u00e0 neutralidade de carbono. Neste artigo, vamos contar a hist\u00f3ria fict\u00edcia da Ind\u00fastria Atlas, uma empresa nacional do setor de embalagens met\u00e1licas, e sua […]<\/p>\n","protected":false},"author":1,"featured_media":3656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/amachains.com\/en\/wp-json\/wp\/v2\/posts\/3655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amachains.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amachains.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amachains.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amachains.com\/en\/wp-json\/wp\/v2\/comments?post=3655"}],"version-history":[{"count":2,"href":"https:\/\/amachains.com\/en\/wp-json\/wp\/v2\/posts\/3655\/revisions"}],"predecessor-version":[{"id":3986,"href":"https:\/\/amachains.com\/en\/wp-json\/wp\/v2\/posts\/3655\/revisions\/3986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amachains.com\/en\/wp-json\/wp\/v2\/media\/3656"}],"wp:attachment":[{"href":"https:\/\/amachains.com\/en\/wp-json\/wp\/v2\/media?parent=3655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amachains.com\/en\/wp-json\/wp\/v2\/categories?post=3655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amachains.com\/en\/wp-json\/wp\/v2\/tags?post=3655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}